Meh.

Don’t know how I missed this one.  Actually I do, I was hoping praying it was a joke, but Mike (The Situation) Sorrentino of Jersey Shore is supposedly launching his own celebrity fragrance for men.

Called The Sitch, the fragrance will possibly include hints of tanning booth, hair gel, hot-tub hook-ups, ‘roids and gym sweat.  Mmmm…Hot! 

No telling when The Sitch will be launched or who in their right mind will carry it (discount drugstore chains?) as something tells me retailers like Saks, Macy‘s and Holt‘s won’t be on board for this one.

What’s next, “Snookums by Snookie”?

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