And why not?

Cristiano’s hot.  The World Cup is currently underway.  He’s hot. 

Apparently, Cristiano’s ads will be gracing billboards starting in late July when beginning of the fall/winter campaign (I think it’s called  “transitional”) starts.

As for Real Madrid (Cristiano’s team) they’re expected to do quite well at The World Cup, if not walk away with it.  No pressure there.  

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